Marketing and Digital Specialist

Job Description: Marketing & Digital Specialist

Overview: The Marketing & Digital Specialist supports the planning and day-to-day execution of Youth Frontiers’ marketing and communications strategies — connecting people, purpose and brand to advance our mission to inspire character, civility and community. This role translates strategy into actionable, multi-channel campaigns that elevate the brand, drive engagement and support program growth and fundraising success. The Marketing & Digital Specialist helps to design and oversee campaigns, manages digital tools and systems, and ensures Youth Frontiers’ story reaches and inspires key audiences — educators, donors and partners. The ideal candidate is highly organized, data-driven, creative and deeply collaborative.

POSITION CLASSIFICATION: 

• FLSA Exemption Status: Exempt 
• Work Schedule: 12-month, Full-Time, M-F 
• Location: In-Office (Edina) 
• Basis of Pay: Salary 
• Pay Range: $65,000-$75,000 annually, commensurate with experience
• Department: Marketing and Communications
• Benefits: Youth Frontiers offers a robust benefit offering, including Medical, Dental, Vision, Life, Short and Long-Term disability, Dependent Care FSA, 403(b) retirement savings with employer matching, generous PTO, and paid volunteer time.

KEY ACCOUNTABILITIES & DUTIES

Campaign Leadership 

• Develop, design and implement integrated marketing campaigns that support development, school relations, and program goals.
• Collaborate with cross-departmental teams to develop, design and execute audience-specific messaging and engagement journeys.
• Establish campaign KPIs, track outcomes and provide regular performance reports and insights.
• Use data-driven analysis to optimize campaign effectiveness and inform future strategy.
• Manage content and marketing calendars to ensure timely, coordinated delivery of materials and communications.

Digital Marketing & CRM Management 

• Serve as primary administrator and strategist for Salesforce Marketing Cloud Account Engagement (Pardot) — designing, automating and optimizing multi-step donor and client journeys.
• Partner with the Development, School Relations and Database teams to ensure accurate data synchronization and effective segmentation within Salesforce.
• Manage the Youth Frontiers website (currently built on WordPress); oversee updates, landing pages, and microsites to improve user experience, conversion, SEO and GEO performance.
• Lead external web and digital vendors toward effective, sustainable solutions that align with YF’s mission, technology needs and brand.
• Maintain and analyze digital performance metrics across web, email and social media channels.

Creative Direction & Brand Stewardship 

• Translate the Youth Frontiers brand and mission into compelling creative campaigns and materials.
• Ensure all print, digital and video communications adhere to brand standards for voice, tone and visual identity.
• Collaborate with the Senior Video & Communications Specialist to produce high-quality collateral, digital assets, and event materials.

Team & Project Management 

• Oversee day-to-day project execution and timelines using Asana for task tracking and workflow management.
• Lead project kickoff meetings, manage interdepartmental communication and ensure deadlines are met.
• Contribute to an inclusive, mission-driven team culture that values creativity, accountability and excellence.

MINIMUM QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of progressive experience in marketing, including 2+ years managing campaigns or projects.
• Proven experience managing Salesforce (CRM) and strong familiarity with Pardot (Marketing Cloud Account Engagement).
• Demonstrated success executing data-driven campaigns with measurable performance outcomes.
• Experience with Asana (or similar project management tools).
• Strong web management skills, including experience with WordPress or other CMS platforms and the ability to manage vendor relationships for larger web initiatives.
• Excellent written and verbal communication skills, with high attention to detail and brand consistency.
• Strong analytical mindset - confident in interpreting data and presenting insights, with proficiency in Google Analytics and marketing performance reporting.
• Ability to balance multiple priorities, meet deadlines and thrive in a fast-paced and collaborative environment.
• Proactive problem solver who thrives in both leadership and hands-on roles.

PREFERRED QUALIFICATIONS 

• Background in nonprofit or mission-driven marketing.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and social media management tools.
• Understanding of SEO, AEO and GEO principles and their application in digital strategy.

Youth Frontiers seeks to hire from a diverse pool of applicants and encourages people from all backgrounds to apply. Youth Frontiers will not discriminate against any employee or applicant for employment because of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, disability, age, marital or familial status, public assistance status or any other legally protected status.